3 Reasons to add Video in your Marketing Campaign

3 Reasons to Add Video in Your Marketing Campaign

Video is something you should add to your marketing campaign as it is one of the main sources of content that people are viewing. The growth of social media and the ability to play video on platforms such as Instagram, Twitter, and Facebook have played a big role. This translates to the business world where the video is being used more than ever. Marketers around the world have used video heavily to where 97% of marketers say video has helped increase user understanding of their product or service and 76% say it helped them increase sales. Video is the new wave and is something your business should add to its marketing campaign.

Here are 3 reasons why you need to add a video to your marketing campaign:

1. Video can explain anything about your brand, product or service

Video used as marketing to explain a service or product

A picture may be worth 1000 words, but a video is the next level when it comes to portraying something to an audience. The possibilities are endless when it comes to bringing awareness to your brand through video. You can use a video to do a company “explainer-video” to quickly tell your brands’ story in a memorable way or how your product/service works. Video can also be used to show customer testimonials where a customer of your brand gives their honest opinion about your team and your product. Video is a visually appealing and easy way to get your brand in the public eye.

2. Your SEO (Search Engine Optimization) increases with the use of video

Search Engine Optimization increase with video marketing

Being on the first page of a search engine can make or break for your brand in the online world. You can increase your page rank on Google with the use of a video on your website. Statistics show that the site is 53% more likely to show up on the first page when you have a video on the landing page. Video on a landing page can also increase conversions by 80% or more. Also, an important fact to know, YouTube is the second more popular search engine in the world! It’s important for your brand to have a presence on YouTube as potential customers are looking specifically for video content.

3. Video Increases sales and boosts conversions

Video Marketing increasing sales and boosting conversions

At the end of the day, sales numbers are the key indicator to whether your marketing campaign is working or not. Video can lead directly to sales by getting your product or service in the eyes and ears of consumers. A staggering 80% of users can recall a video ad they viewed in the past 30 days. This is because the video is the most engaging type of content as they are great storytellers. Video also connects to an audience in an emotional way that plain text or pictures cant.

All in all, the video has become one of the most effective ways of promoting your product or service. More and more marketers are using video as the main way to market their brands. If you haven’t started already, it’s time to include video into your marketing campaign.

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