Video in 2019 has played a very important role for organizations across Brampton and the Greater Toronto Area. This includes for-profit companies and now more than ever in non-profit organizations. You may think that video production is a costly investment for non-profit organizations in Brampton, but this is changing. With video production services being more affordable than ever, it should be widely considered when planning your budget. This is a great tool to elevate community outreach and in turn, increase your fundraising and/or sponsorship opportunities.
Video Production Gains Awareness for Non-Profits in Brampton
Having video content is a great way to gain awareness from your target audience. It is a way to speak to your audience visually, and to showcase what your organization is all about. You can also use video to promote any upcoming events, campaigns and any initiatives your organization is a part of. Video is also an effective way to connect to your audience in an emotional way, perfect for non-profit organizations
Video Production Increases Non-Profits’ Engagement
Engagement has become a key factor in measuring the effectiveness of marketing strategies, especially in this era of social media. Videos communicate a message that helps encourage the audience to interact. This can be done by including a call-to-action in the video such as asking to volunteer, donate or to attend an upcoming event. Videos can also be broken up into shorter clips that can be used for social media channels.
Video Connects Non-Profits With Their Community
It’s seen that video is a very effective way to connect with your community by showcasing your involvement and initiatives. Video production gives non-profit organizations in Brampton the opportunity to visually showcase their outreach. This can be an event highlight where members of the community are seen in the video.
The value that video production brings is clear and it is something all non-profits should consider when creating their budget for the year. Take the Toronto Community Benefits Network (TCBN) for example. This non-profit organization recently started incorporating video into their overall strategy and are currently seeing immediate results. They have over 2,700 views on their videos which include a mixture of event highlights, program awareness videos and campaign videos. It’s time for your organization to take that step and start including video to boost your organization.